Measuring the value of creative work to AI.

Creative Value Monitor measures the value that creative work contributes to AI. It tracks how much creative work goes into AI systems and how much value those systems draw from it as it is used, the inputs and the outputs. CVM will attribute the value to creators so they can be remunerated for their contributions.

The aim of Creative Value Monitor is that creators are paid for their contribution to AI, and that AI developers get clear prices, legal certainty and continued access to the creative work their systems depend on.

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The value of content to AI training.

Shows whether a domain’s content is in AI training data, how much of it, and what it is worth a year.

Deal Tracker All deals →
Updated monthly October 2026

European AI Licensing Deals

AI licensing deals between UK and European rights holders and AI companies.

Research October 2026

What Each Class of Creative Work Is Worth to AI, and What Developers Pay for It

Creative work is worth an estimated $10bn a year to AI training. Known licensing deals cover about $0.5bn.